harley-davidson
marketing services
In the world of motorcycles, Harley-Davidson holds a unique position. It's more than just a machine; it's a symbol of freedom, rebellion, and the open road. But in today's competitive landscape, attracting and retaining those passionate Harley-Davidson riders requires a targeted marketing strategy.
At Elite Powersports Consulting, we understand the distinct identity of the Harley-Davidson brand and its riders. We craft data-driven marketing solutions designed to resonate with this loyal community, building brand awareness, driving qualified leads, and ultimately, revving up your dealership's sales.
how we can help your
harley-davidson
marketing goals
H-D DIGITAL ADVERTISING
We understand that reaching the passionate Harley-Davidson rider requires a unique approach. Our digital advertising strategies go beyond generic campaigns. We meticulously target platforms frequented by Harley-Davidson enthusiasts, such as motorcycle-specific forums, social media groups dedicated to the brand, and online communities of riders.
By delivering compelling and relevant messaging that resonates with the Harley-Davidson lifestyle – freedom, adventure, and the thrill of the open road – we ensure your dealership remains top-of-mind when riders are researching, comparing, and ultimately making their purchasing decisions.
We focus on platforms like Facebook, Instagram, and YouTube, utilizing targeted ads and engaging video content that showcases the unique spirit of the Harley-Davidson brand.
DYNAMIC GRAPHIC DESIGN
To truly capture attention and drive engagement, your dealership needs dynamic, visually compelling content.
We craft custom, H-D on-brand graphics that elevate your brand image and showcase your dealership as a premium choice for their next Harley-Davidson purchase. From eye-catching social media posts and impactful website banners to event signage and promotional materials, we create visuals that resonate with your target audience, inspire action, and ultimately drive more leads.
Don't settle for subpar advertising collateral – let us create a visual identity that reflects the excitement and passion of the Harley-Davidson lifestyle.
WEBSITE OPTIMIZATION
For too long, dealerships have invested heavily in driving traffic to their websites, only to see those visitors disappear without a trace.
Transform your website into a lead-generating powerhouse, ensuring that every visitor becomes a valuable opportunity. Through strategic optimization, we capture valuable customer data, such as contact information and browsing behavior, allowing you to nurture leads and guide them through the buying journey.
We implement user-friendly forms, compelling calls to action, and optimized inventory displays to maximize engagement and drive conversions, ensuring that your website becomes a key driver of sales growth.
CO-OP CONSULTING
Maximize Your Marketing Impact with Harley-Davidson's Marketing Development Fund. Many dealerships miss out on valuable marketing opportunities by not fully utilizing the Harley-Davidson Marketing Development Fund (MDF) program.
We guide you through the intricacies of the program, ensuring your campaigns meet Ansira's guidelines and maximize your reimbursement. Whether you're planning a thrilling demo ride event, creating custom apparel, or sponsoring a local HOG chapter ride, we'll help you leverage MDF funds to amplify your marketing efforts and achieve your business goals.
Let us unlock the full potential of the Harley-Davidson MDF program and drive significant growth for your dealership.
CRM OPTIMIZATION
The real work begins after a customer submits their information. Is your current CRM truly maximizing the value of each lead?
We believe in a seamless and efficient lead management process. We tailor your CRM with customized workflows, ensuring immediate customer responses and personalized follow-up. By analyzing lead sources and customer behavior, we optimize workflows to deliver the right message at the right time, nurturing leads effectively and guiding them towards a successful purchase.
Our goal is to transform your CRM into a powerful sales engine that drives conversions and maximizes your return on investment.
BUDGETING AND VENDOR RELATIONS
Say goodbye to reactive marketing and embrace a proactive approach. We develop comprehensive annual marketing budgets that align with your dealership's specific goals and financial objectives.
Furthermore, we cultivate strong relationships with key vendors, identifying those that deliver the highest return on investment. By leveraging our industry expertise, we uncover valuable vendor opportunities that excite your customers and drive significant growth for your dealership.
With a well-defined budget and strategic vendor partnerships, you can optimize your marketing spend and achieve greater success.