POWERSPORTS MARKETING OPERATIONS
Multiple OEMs mean multiple seasons, buyers, budgets, inventories, and co-op rulebooks. We help dealerships decide what to promote, where to invest, how to separate OEM and dealer-led campaigns, and how to keep the entire account from becoming fragmented. One accountable system — or we train your team to run it.
Request a Dealer Growth Audit →Service detail
Powersports marketing cannot be flattened into one generic plan. Motorcycle, ATV, UTV, side-by-side, watercraft, snowmobile, and trailer buyers have different purchase timelines, different seasonal windows, and different OEM programs funding different parts of the funnel.
A side-by-side shopper in March is not the same buyer as a watercraft shopper in June. A snowmobile lead in October needs a different follow-up cadence than a used cruiser lead in January. The co-op deadlines, MDF windows, and brand standards for Can-Am are not the same ones that govern Sea-Doo — even when the same dealer group carries both.
Most marketing vendors serve one channel. Most agencies serve many industries. Neither approach solves the real problem: the dealership has six or eight systems that each see only their own piece of the business, and nobody is connecting them.
Service detail
Google, Meta, YouTube and supporting channels organized around live inventory, current OEM programs, dealership priorities, and measurable lead generation. Budgets assigned by purpose, funding source, segment, season and performance.
Sources corrected, routing validated, follow-up that fires, every lead traceable to what it actually was. Nights-and-weekends coverage so the customer who submitted at 9 PM does not wait until Monday.
Eligibility, pre-approval, compliant creative, proof collection, submission packets, and claim tracking across every OEM program the dealership participates in. Factory-funded activity separated from dealer-led activity.
Hands-on website strategy, inventory merchandising, landing pages, tracking, and conversion improvements coordinated directly with the dealership's website provider.
Local, inventory, model, and dealership SEO built around how powersports customers actually shop — not keyword volume for the sake of a report.
Customer campaigns powered by CRM and DMS data: promotions, events, service reminders, ownership follow-up, retention, and reactivation.
Dealer-specific monitoring with human approvals for spend, feeds, tracking, lead sources, and co-op deadlines. Automation watches the system. People make the decisions.
One contact who runs all of them. We assist your team or take the lead outright across CMS, CRM, and DMS — your call. Either way one owner follows every open item.
Service detail
This is not a replacement offer. It is an operating plan.
Most engagements start with a Dealer Growth Audit, rebuild the foundation, and then either EPC continues as the operating partner or steps back to quarterly review as the dealer's own team takes on more.
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These are verified outcomes from powersports dealerships, reconciled against dealer CRM data and reporting. They are not projections, modeled illustrations, or industry benchmarks.
| Metric | Result | Context |
|---|---|---|
| Cost per lead | −34% | H-D dealership, verified in CRM Jan–Jul |
| Monthly media spend | −29% | Same store, same period, leads still climbing |
| Lead volume | +82% | Second H-D store, CPL down 33% |
| YoY CRM lead growth | +27% | Multi-rooftop powersports group, June over June |
| Cost per lead (group) | $7.89 | Meta and Google, six months, three rooftops |
| Group lead volume | Up ~14% | Five-rooftop group, CPL down ~20% |
Service detail
Service detail
The audit documents your rooftops, market, competitors, media accounts, website journey, CRM configuration, lead flow, tracking, and co-op programs — and hands you a prioritized action plan for what should happen first.
Request a Dealer Growth Audit →Related operations
Questions, answered
Can-Am, Sea-Doo, Yamaha, Honda, Kawasaki, Suzuki, Polaris, Indian Motorcycle, side-by-sides, ATVs, personal watercraft, snowmobiles, and trailers. Different machines, different buyers, different seasons — one operating system.
Not necessarily. We can run the full system, strengthen your existing team, or fill specific gaps. What does not change: there is always one accountable operator who owns the issue list.
Most agencies stop at lead generation. We stay accountable through follow-up, because a lead nobody works was not worth buying. Where a dealership shares its sales data, we report cost per sold unit alongside cost per lead. The first question is not about your ad budget. It is about how many units you retailed last year.
