Who owns it

Senior accountability. Specialist execution.

Elite Powersports Consulting is led by Enrique “Rico” Gulka, who has spent three decades inside dealerships — and not only on the marketing side. He knows how a store is supposed to run: the processes, the procedures, the handoffs between departments, and where they break down when nobody is watching.

Around that sits a team: media buyers, CRM and tracking specialists, designers, and co-op coordinators who handle submissions and chase claims to payout. You don’t build a house on sand. Fix the foundation, then put marketing dollars on top of something that holds.

In practice you get a marketing department on retainer — strategy and accountability at the top, specialists doing the work underneath, and one number to call. The first question won’t be about your ad budget. It’ll be about how many units you retailed last year.

• 2016Framework development begins inside large-group dealership marketing operations
• 2025Elite Powersports Consulting founded — full-lifecycle marketing for powersports and Harley-Davidson dealers
• 2026AI operations layer added: daily monitoring, anomaly detection, and audit automation across client accounts
• TodaySupporting top-performing Harley-Davidson and powersports dealer groups across the country

Rico Gulka — Founder & Chief Strategist