Verified proof
The track
record.
Results reconciled from dealership CRM data, media spend logs and operating records. The test is whether the leads got better, the attribution got honest and the waste came out.
VERIFIED IN DEALER DATARun from inside the group, not sold to it — this is the engagement the framework was built on.
Five rooftops. More leads. Lower cost per lead.
- The situation
- A five-rooftop Harley-Davidson group, spending heavily across several vendors. The monthly reports talked about clicks. Source tracking was inconsistent rooftop to rooftop — one store had unattributed leads down under 1%, another was running above 13%. Nobody could tie a campaign to a sold unit, and co-op claims were going in late or not at all.
- What we did
- Market study first: competitor map, market assessment, funnel teardown, and a test lead that sat overnight before anyone called it back. Then the rebuild: ad accounts consolidated, every lead source remapped, follow-up set to run around the clock, and every eligible co-op claim filed on time.
- The result
- Across the group, lead volume rose while cost per lead came down close to 20%. The strongest rooftop cut monthly media by nearly a third and its cost per lead by a third. Follow-up now happens in minutes at any hour, and factory money stopped expiring on the shelf.
Figures rounded and reconciled from the dealership’s own CRM lead-source reporting and monthly spend log.
Scope
Graded on units.
Not impressions.
Most agencies stop at lead generation. We stay accountable through follow-up, because a lead nobody works wasn't worth buying in the first place. Where a dealership shares its sales data, we report cost per sold unit alongside cost per lead.
| Traditional vendor | Elite Powersports Consulting | |
|---|---|---|
| Account oversight | Scheduled optimization and reporting | Daily monitoring with defined review cadences |
| Where the job ends | Channel delivery or submitted lead | Lead routing, follow-up visibility and sales handoff |
| What gets measured | Platform metrics and submitted leads | Corrected lead sources; sold-unit cost when sales data is shared |
| Co-op and MDF | Separate service or dealer-managed | Eligibility, proof, submission and decision tracking |
| Your other vendors | Own platform and support queue | One issue list, with a name against each line |
| Operating context | Channel-specific playbook | Powersports-specific inventory, OEM and dealership operations |
| What they’re graded on | Defined channel deliverables | Useful leads, appointments and sold-unit data when available |
Stop guessing.
See the system clearly.
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Find the gaps across your marketing, lead flow, media, tracking, co-op, reporting and vendor execution — and leave with a prioritized plan for what should happen next.