Verified proof

Honed and proven at the #1 Harley-Davidson retail location in the country — and at multiple Top Ten Harley-Davidson retailers in the nation

The track
record.

Honed and proven at top-performing powersports and Harley-Davidson dealerships across the country — including multiple Top Ten Harley-Davidson retailers in the nation and one of the world’s largest powersports groups.

−34%CPL
Cost per lead cut by a third at a Harley-Davidson store — while lead volume went up
Verified in dealer CRM, Jan–Jul
−29%Spend
Monthly media reduced at that same store in the same period, with leads still climbing
Same store, same window
+82%Leads
Lead growth at a second Harley-Davidson store, with cost per lead down 33%
Verified in dealer CRM
+27%YoY
Year-over-year CRM lead growth at one rooftop inside a multi-location powersports group, June over June
Client CRM, June over June
$7.89CPL
Cost per lead across Meta and Google over six months at a three-rooftop powersports group
Multi-location group
24Hours
Rush-to-market turnaround when a window won't wait for a vendor queue
Standard on urgent projects
Case Study — Harley-Davidson group, five rooftops

Five rooftops. More leads. Lower cost per lead.

The situation
A five-rooftop Harley-Davidson group, spending heavily across several vendors. The monthly reports talked about clicks. Source tracking was inconsistent rooftop to rooftop — one store had unattributed leads down under 1%, another was running above 13%. Nobody could tie a campaign to a sold unit, and co-op claims were going in late or not at all.
What we did
Market study first: competitor map, market assessment, funnel teardown, and a test lead that sat overnight before anyone called it back. Then the rebuild: ad accounts consolidated, every lead source remapped, follow-up set to run around the clock, and every eligible co-op claim filed on time.
The result
Across the group, lead volume rose while cost per lead came down close to 20%. The strongest rooftop cut monthly media by nearly a third and its cost per lead by a third. Follow-up now happens in minutes at any hour, and factory money stopped expiring on the shelf.
Lead volume — beforeBaseline
Lead volume — afterUp ~14%
Monthly media spend — beforeBaseline
Monthly media spend — afterDown
Cost per leadDown ~20% group-wide

Figures rounded and reconciled from the dealership’s own CRM lead-source reporting and monthly spend log. This work was done leading marketing operations inside the group; it is the engagement the framework was proven on.

Scope

Graded on units.
Not impressions.

Most agencies stop at lead generation. We stay accountable through follow-up, because a lead nobody works wasn't worth buying in the first place. Where a dealership shares its sales data, we report cost per sold unit alongside cost per lead.

Comparison of a traditional marketing vendor and Elite Powersports Consulting
 Traditional vendorElite Powersports Consulting
How often they’re in the accountScheduled optimization and reportingIn your account every day
Where the job endsRuns ads, stops at the leadOwns the cycle through the showroom floor
What gets measuredPlatform metrics and submitted leadsReal-source leads; sold-unit cost when sales data is shared
Co-op and MDFSeparate service or dealer-managedClaimed and tracked to payout
Your other vendorsOwn platform and support queueOne contact who runs all of them
Who built the playbookA generalist agency with a car-dealer deckThirty years inside Harley-Davidson and powersports stores
What they’re graded onDefined channel deliverablesUnits out the door

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Find the gaps across your marketing, lead flow, media, tracking, co-op, reporting and vendor execution — and leave with a prioritized plan for what should happen next.