One Operating Plan Across Every Rooftop

A dealer group with five rooftops does not have five times the marketing problem. It has one problem multiplied by five sets of vendors, five CRM configurations, five sets of co-op deadlines, five website providers, and five different versions of "how we do it here."

The group-level GM or dealer principal does not need five dashboards. They need one source of truth that shows:

• Which rooftops are performing and which are leaking
• Where the money is going and what it produced
• Which co-op deadlines are approaching across every brand
• Which leads got followed up on and which ones disappeared
• What changed this week and who owns the fix

What we find most often in multi-rooftop groups

• Source tracking is inconsistent rooftop to rooftop. One store has clean attribution. The next store in the same group has 13%+ unattributed leads. The group report is unreliable because the inputs are unreliable.
• Co-op claims go unfiled at some rooftops. Each OEM has its own portal, its own deadlines, its own creative requirements. Without one person tracking all of them across all rooftops, factory money expires at the locations nobody is watching.
• Budget is allocated by habit, not by performance. Each rooftop gets the same spend regardless of market size, inventory priorities, or lead volume. The strongest market is underfunded. The weakest market is over-funded. Neither is optimized.
• Vendors operate in silos. The website provider, the CRM vendor, the ad platform, and the chat tool each see only their own piece. Nobody connects them across rooftops. Nobody catches the gap between what the ad promised and what the CRM recorded.
• After-hours leads sit untouched at every location. The follow-up gap is not a single-store problem. It is a group-wide operating gap.

Per-Store Paid Media

Google, Meta, YouTube, and supporting channels organized around each rooftop's inventory, market, OEM programs, and dealership priorities. Budgets assigned by performance, funding source, segment, and season — not split evenly because "that's how we've always done it."

Cadence: daily monitoring, weekly pacing and search-term review, per-rooftop.

Group-Wide CRM & Lead Flow

Source and sub-source correction, routing validation, response-time measurement, and funnel leakage reporting — implemented consistently across every rooftop, then measured per-store so the GM can see which location is converting and which is leaking.

Verified result: In a five-rooftop H-D group, lead source accuracy improved from inconsistent to under 1% unattributed at the best rooftop. Group-wide lead volume rose while cost per lead came down close to 20%.

Cross-Brand Co-op & MDF

Eligibility, pre-approval, proof, submission, and claim tracking across every OEM program at every rooftop. H-D MDF, Can-Am co-op, Sea-Doo programs, Yamaha, Honda, Kawasaki — one calendar, one tracking system, one person who owns every deadline.

Per-Store Website & Conversion

Inventory merchandising, landing pages, tracking, and conversion improvements for each rooftop's website. Campaign traffic lands on a page that matches the ad — not the homepage.

Consolidated Operating Reports

Not five vendor reports. One monthly operating review per rooftop, rolled into a group-level summary: spend, leads, source accuracy, response time, co-op status, and units when available. The GM sees what changed, what is blocked, and what happens next.

Group-Level Vendor Coordination

One contact who runs all of them across all rooftops. Website providers, CRM vendors, chat tools, digital retailing, inventory feeds, call tracking — coordinated against one operating plan, not managed separately by store.

• Run it end-to-end. EPC operates the full marketing system across every rooftop: strategy, execution, monitoring, reporting, vendor coordination, and co-op tracking.
• Strengthen your current marketing team. We audit every rooftop, establish consistent source tracking, set up the monitoring cadence, train group and store-level staff on CRM accuracy, lead follow-up, and operating reports — then transition as capacity improves.
• Fill specific gaps. Take over the pieces that are leaking across rooftops: nights-and-weekends follow-up, co-op tracking, CRM source cleanup, or vendor coordination. Your team handles the rest.

The group GM gets one source of truth regardless of who is executing the work.

These are verified outcomes from multi-rooftop dealer groups, reconciled against CRM data and dealer reporting.

• One source of truth: per-rooftop lead volume, source accuracy, response time, co-op status, and spend — rolled into a group summary
• One owner: a clear person accountable for every open marketing issue across every location
• A weekly issue list per rooftop: what broke, what changed, who owns it, and the deadline
• A monthly group operating review: spend, leads, quality, response, co-op, and units — per store and consolidated
• A 90-day priority map per rooftop: fixes sequenced by business impact, not vendor convenience
• Fewer surprises: daily monitoring across every rooftop for spend drift, feed failures, tracking loss, disapprovals, and missed deadlines